Head of eCommerce 53 views

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TAPP Water has the ambitious goal of avoiding 10bn plastic bottles by 2023 and building a $100m business. We do this through simple solutions that provide clean and healthy water from the tap, with a minimum environmental impact. The company is based in Barcelona with a team of experienced entrepreneurs, product, digital and technology experts.


In a nutshell, as the Head of eCommerce at TAPP Water, you report to the CMO and are responsible for and take full ownership of:

  • Driving incremental sales growth on the TAPP Water eCommerce through the definition and implementation of macro and micro conversion optimization strategies, promotional campaigns, SEO optimizations, an improved user experience, and site navigation
  • Leading the eCommerce expansion into new markets
  • Defining, leading, strengthening, and implementing the eCommerce roadmap and managing the eCommerce team


  • Defines and implements eCommerce strategy, roadmap, and priorities
  • Delivers a superior brand and shopping experience for customers on mobile and desktop
  • Interprets data and draws conclusions to implement new eCommerce strategies
  • Manages a team of specialists
  • Collaborates with country marketing managers to implement local marketing, content, and campaign strategies
  • Translates and implements the local marketing and promotion strategy of each focus country to the brand’s eCommerce
  • Analyze metrics, monitor KPIs and manage the entire conversion funnel.
  • Defines and implements the SEO strategy to position the online store in the main search engines of our focus markets
  • Leads all activity in relation to conversion and a/b testing and reporting
  • Owns, implements, and comes up with CRO initiatives and processes
  • Sets up testing frameworks to identify friction points across the website and customer funnel
  • Develops roadmaps to improve across UX, UI, and content collaborating with retention, growth, and creative teams to improve the overall site experience
  • Defines go-to-market strategies to implement our new products onto our site with the goal of improving overall customers’ experience, retention, and conversion with optimized and continually tested touch points at every point in the funnel
  • Collaborates with B2B sales, support, retention, design, creative, ops, and dev team to manage from wireframe to implementation
  • Sets up the right eCommerce store touchpoints to support referrals, upsell/bundling, and cross-sell within our product portfolio
  • Works with the Marketing team to execute customer acquisition and retention marketing campaigns through PPC, Social Ads, and Affiliate programs to drive growth and profitability
  • Project manages B2B partner site requirements through the B2B Sales Manager ensuring their implementation on the eCommerce
  • Keeps up to date with eCommerce best practices and makes recommendations on new eCommerce opportunities
  • Drives innovation and thought leadership
  • Benchmarks competitor sites and D2C eCommerce best practices
  • Is an active member of the team, supporting colleagues and peers to help achieve overall digital goals and those of the team
  • Organizes and optimizes processes internally towards an agile project and high-quality web delivery


  • Successfully completed a degree in marketing, economics, or business, or equivalent proven experience in a relevant area
  • 5-7 years experience in transactional e-commerce within direct to consumer, using CMS like WordPress
  • Proven track record of eCommerce turnover of min. 5 million €/year
  • Excellent analytical and project management skills
  • Excellent understanding of eCommerce user experience, web design, and web analysis
    Strong customer empathy and experience shaping product direction based on customer needs
  • Eye for long-term strategic vision, and can also operate in the details of short-term projects
  • Hands-on team player with a natural curiosity and growth mindset, and an obsession with details and KPIs
  • 2 – 3 years of experience managing teams
  • Proficient/fluent in Spanish, advanced English

We Will Also Value Positively

  • Experience in remote teams
  • Worked in a startup before
  • Another language such as French, German, Italian


Barcelona-based, remote friendly


  • Be part of something that will make the world a better place.
  • Bonus based on performance.
  • A real impact on company performance and growth.
  • Great start-up culture and an international and friendly work environment.
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